Whether its media-induced mass hysteria or out of an abundance of caution, Covid-19 is wreaking havoc on the trade show landscape. While it remains uncertain whether cancellations will reach dental, the short-term impact is clear: everyone will be affected.
That said, recent events only compound upon the challengi
ng and undeniable shifts to the buyer journey. The stakes are high for sales and marketing teams as they urgently adapt, yielding significant wins for those embracing digital transformation, and missed opportunities for those who fail to adapt.
Still, there remains no digital replacement for a face-to-face meetings, only new ways to get there (perhaps without a booth). For this reason, we have created an infographic to serve as a reminder of the numerous touchpoints available to reach your future customers, and the proactive sales activities to bring them one step closer to becoming a customer.
Our infographic also shows how our most successful partners are adjusting their measurement strategies and goals to gain competitive advantage in this new and challenging environment.