--- title: The New Customer Journey [Infographic] description: Data driven marketing for dental industry image: https://blog.belmontpublications.com/hubfs/Screen%20Shot%202020-03-11%20at%203.58.36%20AM.png --- [![BELMONT_logo](https://blog.belmontpublications.com/hs-fs/hubfs/Email%20Marketing%20Assets/BELMONT_logo.png?width=117&height=50&name=BELMONT_logo.png "BELMONT_logo")](https://landingpages.belmontpublications.com/omnichannel-marketing-solutions) [![BELMONT_logo](https://blog.belmontpublications.com/hs-fs/hubfs/Email%20Marketing%20Assets/BELMONT_logo.png?width=117&height=50&name=BELMONT_logo.png "BELMONT_logo")](https://landingpages.belmontpublications.com/omnichannel-marketing-solutions) - Contact Us - [Advertise](https://sales.belmontpublications.com/) # Data-Driven Dental Blog # The New Customer Journey \[Infographic\] Posted by [Bob Hulsy](https://blog.belmontpublications.com/blog/author/bob-hulsy) on Mar 13, 2020 4:38:00 AM ![Bob Hulsy](https://blog.belmontpublications.com/hubfs/Profile%20photo.jpg) Find me on: [LinkedIn](https://www.linkedin.com/in/bobhulsy/) - [Tweet](https://twitter.com/share) Whether its media-induced mass hysteria or out of an abundance of caution, Covid-19 is wreaking havoc on the trade show landscape. While it remains uncertain whether cancellations will reach dental, the short-term impact is clear: everyone will be affected. That said, recent events only compound upon the challengi ng and undeniable shifts to the buyer journey. The stakes are high for sales and marketing teams as they urgently adapt, yielding significant wins for those embracing digital transformation, and missed opportunities for those who fail to adapt. Still, there remains no digital replacement for a face-to-face meetings, only new ways to get there (perhaps without a booth). For this reason, we have created an infographic to serve as a reminder of the numerous touchpoints available to reach your future customers, and the proactive sales activities to bring them one step closer to becoming a customer. Our infographic also shows how our most successful partners are adjusting their measurement strategies and goals to gain competitive advantage in this new and challenging environment. ![Screen Shot 2020-03-11 at 3.58.36 AM](https://blog.belmontpublications.com/hs-fs/hubfs/Screen%20Shot%202020-03-11%20at%203.58.36%20AM.png?width=407&name=Screen%20Shot%202020-03-11%20at%203.58.36%20AM.png)   ### About Us Founded in 2002, Belmont Business Media is a privately held business communications company headquartered in Santa Ana, California, serving the oral health care community with media brands — *Decisions in Dentistry*, *Dimensions of Dental Hygiene*, and *Perspectives on the Midlevel Practitioner*. We produce professional print publications, host robust digital platforms and execute performance-driven marketing campaigns on behalf of our customers. We offer brand marketers the tools to hone in on their desired audiences with precision. Through our various owned and paid media platforms, programmatic placements, native content strategies, social and influencer integrations, we help our customers achieve their marketing goals. Our media brands have curated engaged and loyal audiences of dental professionals that interact with us each month through our branded print, digital and educational products. [![Learn More](https://no-cache.hubspot.com/cta/default/4785112/788bcd31-0ab1-4fdf-8de8-f94f5a66e96f.png)](https://cta-redirect.hubspot.com/cta/redirect/4785112/788bcd31-0ab1-4fdf-8de8-f94f5a66e96f) ### Links Decisions in Dentistry - [Website](https://decisionsindentistry.com/) - [Current Issue](https://decisionsindentistry.com/current-issue/) - [Issue Archive](https://decisionsindentistry.com/issue-archive/) Dimensions of Dental Hygiene - [Website](https://dimensionsofdentalhygiene.com/) - [Current Issue](https://dimensionsofdentalhygiene.com/current-issue/) - [Issue Archive](https://dimensionsofdentalhygiene.com/issue-archive/) Perspectives on the Midlevel Practitioner - [Issue Archive](https://dimensionsofdentalhygiene.com/perspectives-on-the-midlevel-practitioner/) ### Contact Us (714) 825-1234 [info@belmontbusinessmedia.com](mailto:info@belmontbusinessmedia.com) 3621 Harbor Blvd, Suite 265 Santa Ana, California 92704 ![belmont-business-media-web2](https://blog.belmontpublications.com/hubfs/belmont-business-media-web2.png "belmont-business-media-web2")